Online ads are increasingly targeting younger and younger folks. BBC Technology Report Zoe Kleinman reports an occasion when she learned of a friend’s death in tragic circumstances, only to find that her friend’s name, the accident, location and year were in the Google search box on her phone.

My SO and I were having a chat and I was telling her about a new Nespresso shop that opened up in the city and how nicely designed it was.

I don’t like coffee that much, and I’ve never even tried Nespresso.

Various users across the web have claimed that something fishy is going on with their phones.

They believe that smartphone microphones are being used to record what they say, with the information used to better target Google ads You might think you're smart enough to dodge manipulative advertisements -- and maybe you are smart enough -- but what about children? It sounds unlikely, but the anecdotal evidence is quite compelling.

But how come there are so many cats on an island that can only be reached by ferry? However, during the late Edo Period (江戸時代, 1603-1868) silkworms for making silk were raised on the island.

As mice are a natural enemy of silkworms and became a real pest, the residents depended on cats to get rid of the problem.A few days later, I’d forgotten about this, until I noticed that after leaving my phone at my mum’s house, a bunch of new shows appeared in Google Now, along with the legend “Because of your interest in this show”.You’ll see two examples above: on the left, It won’t surprise you to learn that I don’t share the same taste in TV shows as my mum.To make the island more attractive for younger people the city decided to make a tourist attraction out of it.The only thing that the island had to offer were all the cats …. It was promoted on TV as “Cat Island” and became very popular among cat lovers.Google Now on Android offers precious little in the way of options that might disable the microphone, other than abandoning the launcher altogether.