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As many consumers and professionals think, sex is used to grab a viewer's attention but this is a short-term success.
It ranges from relatively explicit displays of sexual acts and seductive behavior aimed at the viewer, to the use of double-meanings and underlying sexual references.
Sex in advertising relies on evolutionary processes and varies in effectiveness depending on the culture and gender of the receiver.
There and elsewhere, he laments the poor and over-interpreted data about sex trafficking, and how stuff like this will actually make it harder to identify and research sex trafficking.
I am a bot trying to encourage a balanced news diet.
The book is a visual essay about sex roles in advertising and the differences, as well as the symbolism implied in the depictions of men and women in advertising.
When couples are used in an advertisement, the sex-roles played by each also send out messages.
Sex in advertising is also incorporated using hints of sexual behaviour.
The latter is communicated by the models using flirtatious body language, open posture and making eye contact with the viewer.
For example, Dallas Opera's recent reversal of its declining ticket sales has been attributed to the marketing of the more lascivious parts of its performances.