For example, it’s possible to search all calls to find moments where a conversation was tagged #budget or #followup, or any other tag a user chooses.

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In 1983, Pat Benatar declared "love is a battlefield," one of the truer phrases ever to be laid down on wax.

Unfortunately, the ongoing war is one that's highlighted whenever Valentine's Day approaches.

After all, no other day reminds people of the loneliness that comes with not being matched up with another.

“If the phone call had never been invented — if the Internet and the smartphone and cloud computing came along first — and some entrepreneur discovered the ability to transmit voice over the Internet, it probably would have taken a different form,” Ozzie said.

“It would have been woven into the things that are meaningful to us.” As demonstrated by Ozzie and co-founder Matt Pope during a recent visit to the Geek Wire offices, the app is well-structured and easy to use, with square icons representing different contacts and groups, a unified stream of messages and notifications, and an easy-to-follow audio track along the bottom of the screen that shows when different people are talking during a call.

Read the full review ›› Free %display Price% at %seller% The free Ok Cupid, with its well-designed interface, open-ended questions, and low-cost premium features, is a solid online dating site that puts no-cost rival—Plenty of Fish—to shame.

Ok Cupid lacks some of e Harmony's cooler features (the impressive design and members-only virtual phone numbers, to name a few), but it's an affordable, functional alternative for those who don't need the extra bells and whistles.

One drawback, for some: its segregates non-heterosexuals into a separate site.

Read the full review ›› %display Price% at %seller% may not possess e Harmony's elegance, but its super-detailed searches and filtering system will keep a steady flow of interesting profiles headed your way.

“They’re both amazing services,” Ozzie said, displaying his trademark diplomacy.