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Wolfe, who enlisted student ambassadors to make Tinder a hit on college campuses around the country, did the same with Bumble.
The concept of Bizz is a relatively easy sell for current users: Set up a discrete profile for networking, all while continuing under the principle that anyone can match, but women alone can initiate contact.
Unlike many other professional and social networks, which exist to connect you to people you know, Bizz’s mission is to introduce you to new contacts, with added protections like verified profiles.
It’s on track to take in more than $150 million in revenue in 2018.
(The basic app is free, but more than 10% of its active users pay up to $9.99 per month for a subscription, which grants access to premium features such as a list of people who have already swiped right on them.) Bumble’s users are emboldened by the app’s impressively low rate of abuse reports; in addition to banning people like Connor, Bumble also blocks those who send unwanted nude photos, and it was the first dating app to initiate photo verification practices, limiting the potential for fake profiles.
As companies like Uber and Google struggle to overcome public reports of discrimination, a rising cohort of women, from venture capitalists to finance and tech entrepreneurs, are determined to refashion what is acceptable and what is possible in the workplace.
In Wolfe’s case, it starts with a simple question: “Why does it have to be all about love? “How do we expand horizons beyond just saying, ‘You’re a female, you have to get married by 30’?
The company called for a future in which Connor would “engage in everyday conversations with women without being afraid of their power”—and then, in an unusual move, banned him from using the service.
Whitney Wolfe, Bumble’s 28-year-old founder and CEO, understands how it feels to be on the receiving end of such messages.
Bizz will debut with verified brand partners such as Postmates and Outdoor Voices.
Hiring managers at those companies will help fill open positions by swiping through candidates they find on Bizz.
Now Bumble is betting that its matchmaking technology can do more than foster romantic or personal connections.