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It's because they've been going at it the wrong way. For most of their lives, smart people inhabit a seemingly-meritocratic universe: If they work hard, they get good results (or, in the case of really smart folks, even if they don't work hard, they still get good results).
In other words, you need to earn love (or at least lust).
Sadly, no mom, dad or professor teaches us about the power of the well-placed compliment (or put-down), giving attention but not too much attention, being caring without being needy.
Or never bothered to cultivate your sensuality as a woman. Attracting a partner is all about the dance of polarity.
Energy flows between positive and negative electrodes, anode and cathode, magnetic north and south.
Their DNA had a vested interest in perpetuating itself, so it made sure that happened. And maybe when you're really sloshed at a party and your whole frontal lobe is on vacation in the outer rings of Saturn, you've noticed that your lizard brain knows exactly how to grab that cute girl by the waist for a twirl on the dance floor.
Or knows exactly how to arch your back, flip your hair and glance at that handsome hunk just so such that he comes on over to say hi. By virtue (or vice) of being smart, you eliminate most of the planet's inhabitants as a dating prospect.
The writing of the books was precipitated by the endemic dating woes on the Harvard campus as I observed them as an advisor and, earlier, indulged in them as a student.
Those kids graduate and pretty much continue to have the same dating woes -- only now with fewer single people around who happen to live in the same building and share meals with them every day.
Here's the thing: Your romantic success has nothing to do with your mental jewelry and everything to do with how you make the other person feel.