And if users leave your site (also known as a “bounce“) after 3 seconds?

That’s a user experience signal that tells Google that people don’t like your content.

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Anyone landing on that page knows EXACTLY what my piece of content is about.

I also recommend breaking up your content into mini, bite sized chunks.

Here’s a real-life example from one of my blog posts: Research shows that people online are more likely to click on content that contains a number.

So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly. Again, Google Rank Brain wants you to publish a piece of content that makes their users happy.

In fact, my analysis of 1.3 million Google search results discovered that sites with a good bounce rate ranked above sites with a poor bounce rate: See how that works? And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank.

So: HOW do you actually improve your Dwell Time and bounce rate?Sure, backlinks, keywords and other traditional signals are still important. In fact, Google went on to say that Rank Brain was one of their “top 3” ranking signals: (The other 2 key search engine ranking factors? The question is: How do you optimize your site for Google Rank Brain?Here are two simple, easy-to-implement tips that are working great for me right now: First, improve your organic click-through-rate (CTR). And that’s why optimizing your site for organic CTR is so important.Hit the play button to see how it’s done: If you prefer to read, here’s a summary of how this process works: First, head over to Reddit.If you already know a subreddit where your target audience hangs out, head directly there. Finally, scan threads for terms that appear again and again.One tip that’s helped my rankings a lot is to write compelling introductions that encourage people to take action.