Users can see the information when viewing their messaging page. "Moments" is We Chat's brand name for its social feed of friends updates.Moments allows users to post images, post text, post comments, share music (associated with QQ Music or other web based music services), share articles and post "likes." Moments can be also linked to Facebook and Twitter accounts, and can automatically post Moments content directly to these two platforms.For example, friends from high school are not able to see the comments and likes from friends from university.

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Once users as individuals or organizations set up a type of account, they cannot change it to another type.

By the end of 2014, the number of We Chat official accounts had reached 8 million.

Users can send previously saved or live pictures and videos, namecards of other users, coupons, lucky money packages, or current GPS locations with friends either individually or in a group chat.

We Chat's character stickers, such as Tuzki, resemble and compete with those of LINE, a Japanese messaging application.

Contents posted can be set to "Private", and then only the user can view it.

In China, users who have provided bank account information may use the app to pay bills, order goods and services, transfer money to other users, and pay in stores if the stores have We Chat payment option.

The feature was launched through a promotion during China Central Television's heavily watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes.

The red envelope feature significantly increased the adoption of We Chat Pay.

In 2016, We Chat started a service charge if users transferred cash from their We Chat wallet to their debit cards.