Along the way, she befriends a furry creature (called a sprite) named Twink, a magnificent horse named Starlite and finds a mysterious baby who turns out to be the key to her mission.

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The episodes became part of DIC's weekly syndicated Kideo TV block of programming and were rerun in 1987.

All were published on VHS videotapes in the United States and other countries, along with two live-action programs.

A line of new merchandise sold only by Hallmark online and in its shops debuted in 2015.

Creation and development of Rainbow Brite for Hallmark Cards is credited to both Hallmark's Vice President of Creative/Licensing, Garry Glissmeyer, a team of artists headed by Cheryl Cozad, and writers under the direction of Hallmark's Editorial Director, Dan Drake.

Glissmeyer and Drake continued with creative input, working with DIC on the animation development. Hallmark writer, Mary Loberg, and freelance television writer, Woody Kling, worked with DIC in creating TV storylines for the series, which provided DIC the framework to produce the animation episodes.

Kling only worked on three episodes and did not create the Rainbow Brite character or brand as some people believe.

Rainbow Brite made her animated debut in the syndicated prime-time television special, "Peril in the Pits," which was first aired on June 27, 1984.

Later, a pair of two-part specials were produced: "The Mighty Monstromurk Menace" and "The Beginning of Rainbowland." A theatrical feature-length film, Rainbow Brite and the Star Stealer, was released by Warner Bros. These were followed up with eight more episodes for a total of thirteen, which is one season in American television.

Brian, a boy from Earth, sometimes assisted Rainbow Brite in her adventures.