Read more about public records in PRC’s Guide, Credit Creditors may mine social networking sites, including Facebook and Linked In, to supplement the information they gather from traditional credit reports.By supplementing credit reports with data from social networks, creditors claim that they may be able to offer loans to consumer who may not qualify under traditional underwriting methods.This practice is appealing to marketers because targeted advertisements are more likely to result in a purchase by a viewer than comparable non-targeted advertisements.

Anyone, including strangers, can view whatever is posted as “public.” However, there may be other data that you share publicly without realizing it, and there are less obvious ways that your information may be treated as public without your permission, including: Advertising Your own publicly posted content isn’t the only way that you can be tracked, and advertisers are very interested in the information that can be gathered by tracking a user’s actions online.

Some of the purposes of analysis may include: Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual’s personal interests.

Social networks that provide their services without user fees make a profit by selling advertising.

This is often done through behavioral advertising, also known as targeting.

There are, of course, also rogue applications, which do not follow the policies and terms that govern applications.

Some facts to keep in mind when considering using third-party applications: As a general rule, use caution when using third-party applications.

Law enforcement agencies can and do monitor social networks for illegal activity.

During an investigation, law enforcement will often turn to a suspect’s social network profiles to glean any information that they can.

What information can be gleaned from the that which you share and post publicly, and what information can be gathered through electronic tracking and profile building around your social network use.

Publicly available information Every social network allows you to post some information that is completely publicly accessible.

It sets limits on what information employers can get from background checks and how they can use that information (see PRC).