For the same reasons we use penicillin, centralised clean drinking water and cars.

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For the first time in history we are truly free to follow our hearts and search for the perfect mate using modern tools.

Many sites offer personality matching based on the latest psychological developments in relationship science.

Online dating has fundamentally changed the way people look for love and friendship.

However, with the sheer variety of online dating sites available to British singles it can be hard to choose the right one.

Why limit yourself to finding love and happiness amongst your direct social circle, which for most people comprises of about 200 people, of which, possibly 50 of them are single and of those only a handful may be suitable for dating.

Without the help of internet dating, we very quickly end up in a small social bubble where finding new dates gets harder each and every year.

A good start is to ask yourself whether you are looking for a fun date or a new partner for a long-term relationship?

This is a good distinction to help you choose between the different platforms.

We have compiled this extremely brief summary on how to stay safe when meeting people online: The points mentioned above are not meant to scare or put you off online dating!