The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.

dating sites cupid-28

Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.

The site used to have a highly active journal/blogging community as well.

The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.

These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.

) is an American-based, internationally operating online dating, friendship, and social networking website that features multiple-choice questions in order to match members.

It is supported by advertisements and paying users who do not see ads.

Rudder also suggested that doing this actually caused people, who were originally "bad matches", to actually like each other: "When we tell people they are a good match, they act as if they are. The revelation that Ok Cupid conducted these experiments on users led to much criticism.

In one article, James Grimmelmann suggested that companies like Ok Cupid that conduct experiments on users without their knowledge are potentially breaking the law.

Journals are not available to new members and the feature is now "retired." Members have the option of saving favorite user profiles, which display the favorited person's responses to questions and profile updates on the member's front page.