A recent survey of 19,000 people who married between 20 found that 35 percent of these new couples met online, with about half of those meeting through an online dating site (Cacioppo et al., 2013).

One study of online daters found that most viewed each other as similar, and liked each other less, after than before their offline dates (Norton et al., 2007).

The sites can put too much focus on physical attractiveness.

But in real life, after we get to know someone and like their personality, we begin to find them more physically appealing as well (Kniffin & Wilson, 2004).

Making a quick decision based on an online photo doesn’t allow for this slower development of physical attraction and may cause us to dismiss potential mates to whom we could become attracted.

In the quest to find romance, more of us have turned to online dating.

Once stigmatized as a venue for the desperate, online dating has become a normal part of the mating game.

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Research suggests that those who are socially anxious (Green, 2001) or introverted (Amichai-Hamburger et al., 2002; Rice & Markey, 2009) feel more comfortable communicating online.