“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.

Dating is big business in China, a country that is reputedly home to some 180 million single people.

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“They are very busy, of course, so they don’t have much time to meet the ideal date.

They are always surrounded by business people or customers so they don’t have much of a chance to meet good guys outside their [immediate] circles.” Wealthy women also faced prejudice from men of their own social class, he claimed.

Out of all the Asian singles you may meet online, very few of those individuals are actually compatible with you, and it can be challenging to determine the level of compatibility of a potential partner through traditional online dating methods (browsing profiles and viewing photos).

Determining compatibility could take years of getting to know one another.

“Men have a much higher success rate [in finding love] and a much broader selection, since they can choose someone from a lower social group,” said Chen, whose family controls a Chengdu property and hotel empire.

“For women, it is almost impossible to choose downwards — their family and friends would not approve and they would face many difficulties.” Mr Du’s hunt for eligible bachelors, a collaboration with Hong Kong-based dating agency Feng Qiu Huang, began on June 18 when he began taking online applications from across China and the world.

Competition for a place at the table will be fierce.

Applicants must have a “minimum standard” of education and be the same age or older than the love-starved millionaires.

“He should have some economic strength, at least 10 million yuan in assets, since all my friends have that much money or more and the personal wealth is a reflection of integrated capability.