This is generally evident from the marketing material, site format and the profiles permitted.

Membership was opened in December 2013 to all online dating service providers in the product categories covered by ODA (See “Scope of ODA Membership” below).

And membership is open to entities based anywhere in the world if they are offering services to UK users.

There was and is no wish to run the ODA as a closed shop.

Membership is open to all those who commit themselves to the principles in the ODA Code of Practice and who can demonstrate this commitment to our policies and processes.

Proving dating services online has some exciting, stimulating but also challenging and sensitive issues.

People are, by definition, looking to make new contacts, new friendships and new relationships.

We realise that there are a number of businesses with a direct interest in online dating but who do not themselves run services.

We will be looking to extend a form of membership to hardware and software businesses, financial, other professional service firms and search and social network providers as well as partners of white label businesses.

A decision was taken that the ODA should be focused on online dating services that are designed to help people find new relationships, friendships and love.