True is currently supporting bills under consideration in Texas, Michigan, and Florida.

Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California.

He had been able to avoid detection because California doesn't provide criminal data to businesses.

Wong alleges he was continually charged for several months after he cancelled his membership with Wong is represented by Tycko & Zavareei LLP in Washington, D.

C.; and Crews, Shepherd & Mc Carty LLP in Dallas, Texas.

True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads were particularly prevalent on My Space.

Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.

On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.

True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.

According to Dallas CEO, "True ran into early financial troubles, which included layoffs in 2004, about the same time cut its own workforce." True has had two more rounds of layoffs since 2004.