Once customers are engaged with an employee who can understand their needs, the employee is in a perfect position to recommend additional purchases that may be the perfect fit for that particular person.

A study by TELUS International found that many top retail businesses are not offering chat.

This helps eliminate bounces away from retail websites and ensure that full shopping carts make it through check out.

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The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision.

Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat support.

Marketers such as Markus Allen turn these pain points into profit: “Armed with these pain points, we can either write new content (for a blog or for an article) or create benefits/advantages for our advertising.” In addition, pain points can turn into sales opportunities with customers.

Live chat provides immediate access to customers’ pain points.

Library H3lp's mobile chat boxes do not require Flash, so all i OS devices are supported. Mobile chat boxes have online/offline indicators that track your availability.

And we offer localizations in Chinese, Czech, Dutch, English, French, French-Canadian, German, Norwegian, Persian, Russian, Spanish, and Welsh. Library H3lp also offers mobile-optimized FAQs and an inexpensive text messaging add-on.If you want to get started on live chat today, be sure to scan this list of chat software reviews.There are plenty of great options when it comes to live chat software, so choose the program that offers the best interface and simplest integration into your website. About the Author: This guest post is written by Lior Levin, a marketing professional who advises for a neon sign store that provides custom made neon signs, and who also works for a psd to html company.If you want to gain an edge on the competition, live chat is a key feature that websites must have in order to be competitive and to hopefully rise to the top.In fact, live chat provides a simple way to connect with customers who spend a good deal of their money online.As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.