Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.

The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.

Show that you're humble through a joke, a self-effacing story or a humorous anecdote. To make a strong first impression, use anecdotes instead of a string of adjectives describing yourself.

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Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.

She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.

SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.

It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.

Entrepreneurial types may find that online executive dating suits them in terms of time, but as it happens, they may also find themselves at an advantage in the dating game.

We spoke to Huffington Post columnist and entrepreneur Neely Steinberg on just this topic, identifying the key entrepreneurial characteristics business-owners need to apply to their personal lives in order to achieve dating success. That taking ownership of a relationship and applying an entrepreneurial attitude means it’s easier to “feel inspired, more excited, and more motivated” when it comes to executive dating.

When competing in the world of business, entrepreneurs often find that their professional lives end up being very time consuming.

With energy channelled thusly, building a relationship can become a second priority.

Otherwise, read on for more of Steinburg's expert insights into the world of executive dating: Steinburg believes that dating success comes from “us[ing] the same principles you've used to start and build your business in your love life”.

This means setting clear goals (“what exactly do I want from a relationship?

”), setting a strategy, allocating time in advance (and sticking to plans), using mistakes to improve, and taking incremental steps to get the results you want.