‘Moments’ is a closed social network between friends.

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This statistic shows the number of Tencent's We Chat active accounts from the second quarter of 2010 to the second quarter of 2017.

In the most recently reported quarter, Tencent's We Chat had 963 million monthly active users, closing in on 1 billion users.

When talking to friends and saying things like ‘happy birthday’, ‘I miss you’, or ‘xoxo’, the screen will fill itself with falling hearts, stars or smilies. One does not only connect through We Chat by matching one’s address book or adding them by them ‘ID’, but when meeting someone who you want to add to your We Chat, you can simply let them scan your own QR-code.

We Chat Basic Functions: Amongst its millions of users, there are 100.000s of companies that have registered with We Chat.

These ‘cute’ images have also become popular through Japanese We Chat counterpart ‘Line’.

We Chat has also incorporated some funny ‘easter eggs’ in its application.

With China’s mobile user market exceeding 750 million, Weixin only has more room to grow (Wang 2014, 3).

The core function of We Chat is its messaging function: sending free messages to phone contacts that also use We Chat.

In this sense, We Chat is very similar to Whatsapp, allowing users to transfer pictures, videos or speech, and enabling group chat.

It is noteworthy to say that, different from Whatsapp, We Chat’s voice message service is commonly used in China.

The power of the app lies its in multifunctionality- making it irresistible to social media fans, mobile users and companies.