This increased flexibility has made Australians more likely to tolerate such unconventional approaches as online dating.

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Some of the different branches include: Online niche dating is a type of streamlined matchmaking where users with particular interests or characteristics can contact each other with hopes of starting a casual or committed relationship.

There are hundreds of categories based on characteristics such as financial status, race, cultural background, body weight, sexual orientation, etc.

Some categories are based on interests such as sports, music, vegetarianism, and veganism.

There are even categories for people who love the same movies, and those that suffer from the same sexually transmitted diseases.

It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.

The growth in the number of users has been fuelled by: Australia, just like the rest of the world, has been experiencing a steady increase in the number of internet users over the last two decades.

This has left people with less time, space and access to conventional forms of dating.

At the same time, they now have improved access to ICTs.

About 26% of all young adults in 2011 claimed to have no religion, a rise from 12% in 1976.

Although the reduction is across the entire population, it is more pronounced among young people.

By browsing through profiles with suitable characteristics, users can initiate contact with potential partners.