Zuckerberg said, in an apparent jab at dating apps like Tinder that have a reputation for stoking casual romantic behavior.The reaction to Facebook’s dating app was immediate."It mirrors the way people actually date, which is usually at events and institutions that they're connected to," chief product officer Chris Cox said during the F8 conference.

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When you create a profile for the dating service, they said, it will not be visible to your existing Facebook friends.

And communications within the dating service will remain separate from the company’s existing messaging services, Facebook Messenger and Whats App.

Facebook users can build a dating profile — which friends won't be able to see.

The dating feature is likely to be a free service, challenging services such as Match-owned Tinder, which has been rolling out premium, paid features, according to Jefferies analyst Brent Thill.

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It also poked Facebook by calling attention to the controversy that has surrounded the company since March, when it was revealed that the social network had allowed a political consulting firm, Cambridge Analytica, to harvest the information of up to 87 million Facebook users.“We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory,” Match Group’s chief executive, Mandy Ginsberg, said in a statement. Facebook’s entry will only be invigorating to all of us.”Joey Levin, the chief executive of IAC, also took a dig at Facebook by referring to how Russian agents had used the social network to influence voters in the 2016 presidential election.“Come on in. In 2010, the company introduced Facebook Places, a way for people to identify their physical location online that emulated a service built by the start-up Foursquare.